Prezi of Florence and the Machine

I created a prezi of a deconstruction of Florence and the Machine's new album cover as it fits into the same genre I want to create and it will help me get an idea of what I want to create. I also looked into the advertising strategies that she has to promote her album so that I know the best exhibition methods for my advert.



The album cover seems to suit Florence Welch perfectly. It looks very much like her kind of style (fashionable, mysterious etc). To understand how to get my album cover looking representative to the artist, I have looked at the entire production of a digipak and what I need to do to get the same response. Pullouts in the album with lyrics give the target market a wider range of media. It seems to help them understand the songs which may give them more interest in the artists' songs. In Florence's album, "Ceremonials" English novelist Emma Forrest contributed an essay to the album which can be found in the CD edition. This could draw in a particular audience as they may be interested in Emma Forrest but maybe not Florence Welch. A whole production team is involved in creating a digipak. There is the production team who actually produces the album's songs etc. (Label) and then it is sent to a distributor who will help with the process of releasing the digipak. Universal Music Group produces and distributes their own music and then exhibits it in a magazine or poster etc. However, with Florence's label "Label Fandango", the no-budget record company has a strictly DIY theme to it, with the tag line "No frills, All thrills". Inspired by other indie labels Transgressive, Marquis Cha Cha and Dance To The Radio, it specialises in limited edition seven-inch vinyls, released in a generic black and while sleeve branded with the "Label Fandango" logo. It compliments its Fierce Panda parent, who recently ceased producing limited singles to focus on full length releases. The records are designed to project bands on to further opportunities with more major record labels, examples being Royworld and Air Traffic (who have since signed to Virgin Records and Tiny Consumer of EMI respectively).The label has released 24 limited edition singles to date.