Analysis of similiar ancillary texts.

So that I know exactly what kind of theme I need for the cover of my digipak I need to do some research on some artists CD/DVD covers. I will make sure that they are the same genre as Gabrielle Aplin.

The first artist that came into my head was Lisa Mitchell. She's written and performed amazing songs such as 'Neopolitan Dreams' and 'Romeo and Juliet'. I found 2 CD covers for 2 of her singles and I wanted to deconstruct them.

When you look at the first image you see her standing in some woods in a big coat. The colour has been changed into a dark burgundy shade. The second image is much brighter than the first. You see Lisa leaning out of a cottage window and is surrounded by green leaves and trees.
The first image is very haunting and the colour could reflect on the emotion of the single. Both images reflect on her voice and her music. Her genre is very much like Gabrielle Aplin's - indie/folk. Both of the covers are in very private places and look hidden. This could reflect on Lisa Mitchell as a person and how she likes her privacy. Or it could be how she feels. Lonely? Hidden? The second image is a lot brighter and as I said before, this could portray the emotion of the song as 'Neopolitan Dreams' is a very happy song.

To get a decent digipak cover I need to make sure that the cover reflects Gabrielle Aplin's personality and her music. It can tell a story in itself.

When I have got all my questionnaire results back and into a presentation I will ask my chosen target market what they think of these CD covers and I will also show them some music video's which I will deconstruct in the near future.

The Music Industry

The music industry is there to sell compositions, recordings and performances. In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music. By the middle of the century sheet music was seen as the largest player in the industry: in the commercial world people began speaking of "the recording industry" and it slowly grew larger. There are so many people and organisations involved in the industry, not just the artist/band and producer. There are music publishers, directors, engineers, record labels, retail and online music stores, performance rights organizations, booking agents, promoters, music venues, road crew, talent managers, business managers and entertainment lawyers. There are four "major corporate labels" that dominate recorded music - Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI. Each of the corporations consist of many smaller companies and labels serving different regions and markets. This is similiar to the film industry. To make a music video it's essential to have a producer, a distributer and an exhibitor. For example, a producer would be someone like L.A Reid, the distributor would be EMI and an exhibitor would be MTV who would broadcast the music video on their channel.

So to conclude, to make my music video I need to make sure that I research on sound, lighting, editing, camera and in general the composition of the music video.