Once again I have challenged myself as intertextuality is very hard to find in a retail store. However, by looking at their '214' magazine it is very clear that they promote their website, their store and all the other texts they have created. This is the cover and a few pages from the magazine:
Topshop uses the magazine to create more publicity for the website and the store. If the target market looks at the magazine and if they love the clothes, then they will want to go instore and find the clothing. They use intertextuality in a very discreet but clever way.
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