Layout of Album Cover and Advert

The initial design of my advert and cover is a polaroid layout. I want the image to look like it's an old fashioned polaroid image to portray the mood of the album. It has that old-fashioned acoustic sound to it. There will be an image of a girl with the hands over her eyes and chin with 'Gabrielle' written on one hand and 'Aplin' on the other. On the magazine advert there will be information on the album name and features of the digipak. This information will be written on the border of the polaroid. I am currently creating a mock advert on paper but I will upload this as soon as it's finished.

Ideas for Magazine Advert

I want the magazine advert to have the same image as the digipak cover so that people are able to recognise the artist's cover easily. I want the images to be mysterious to suit the music and it needs to fit the indie/acoustic genre. Here are some images, courtesy of weheartit.com that show the mise-en-scene and just the general image that I want to create.

It will have an old vintage camera look to it as I feel this fits in well with the genre. The models face will be hidden not only to create that mystery but also because I can't use Gabrielle Aplin herself. I don't want the target audience to think that the model on the cover is Gabrielle Aplin. 

Mise-en-scene

I will be filming in the woods which will give a gritty, dark atmosphere. It creates a sense of loss and loneliness, not knowing where you are. Another part of the video will be filmed inside a house, creating a sense of allowing you to be yourself. It's your home and that's where you can let everything out. I want to contrast these two atmosphere's in my video because it will be reality - we only feel ourselves when we're in our own comfort zone, home.

Dolly Run

Before filming I knew it would be a good idea to do a 'dolly run' - practice run - before hand. It would help me make the shots I want perfect when I film properly. I tested camera angles, shots and lighting. A video will be uploaded soon.

Filming.

I am hoping to film on Wednesday 28th December. With any luck the whole thing should be shot from 1pm until it begins to get too dark. I will be using a HD camcorder with a tripod. I will have make-up and extra clothing on hand for my actress and I will have the music playing on a phone/iPod touch so that it helps her with where the storyline is.

An animatic will be uploaded soon.

Props and More Sound

Chosen clothing.
Cigarettes.
Red Lipstick.

Simple props but they can really add something to the video.

The reason why I want her to be smoking is to symbolise her carelessness. It's only at the end of the video that I want her to be seen smoking so that it's a surprise to the audience when they see it. Females smoking represent power (just like a femme fatale in film noir). In the end she maybe realises that she has the power?
The importance of the red lipstick shows her femininity. It's supposed to symbolise sexiness and adult sexuality. I want to use this because not only does it just go with her look, but for what it symbolises too. She is the femme fatale in this video.

At the beginning of the video I want there to be no sound at all until the music kicks in. There will be no diegetic sound throughout the video while the song is being played but at the end of the video there will be the sound of footsteps going through the woods. I need to test whether to have the footsteps as diegetic sound or create a foley test and put the sound in over the top (non-diegetic).

New storyline.

The story is about a girl who as you can see is heartbroken. She’s walking through the woods but is paranoid that someone is following her (but who?).  As she begins to run she falls and then there is a short flashback to her in her home crying and ripping photo’s apart. She looks down at her arm at one point and there is a bruise. The girl then gets a text from an unknown number saying “He’s not worth it, he’s been unfaithful.” Laying on her floor crying it cuts back to her running in the woods and throwing leaves everywhere in anger. She keeps thinking she hears someone so she lights up a cigarette and walks along the trail in the woods. While this is happening there is a faded  flashback sequence imposed on the top of her running over a hilltop smiling. Camera starts spinning along with her and then she falls back on the floor but in the woods crying. As the song ends she turns her head and lays on the floor looking at the camera. As the music fades out you can hear footsteps at the end of the video.